Uncovering the Global Matcha Shortage

In the world of refined rituals, patience is a virtue and today, matcha lovers are being asked to practice it!

Over the past year, the global matcha industry has entered a rare moment:
a shortage led by Japan’s limited harvest cycles, rising worldwide demand, and strict quality standards among true ceremonial producers.

And while global demand grows exponentially, authentic ceremonial matcha from Japan remains intentionally finite.
This is not a commodity. It is a craft,  a culture, a discipline that does not bend for speed.

Why This Is Happening

Several elegant truths shape this moment:

• Japan produces matcha in small, artisanal cycles.
  Leaves are shade-grown, hand-picked, and stone-milled, a slow, sacred method.
• Climate patterns impacted harvest timing.
  Protecting the soil and tea plants comes before yield.
• Global interest in slow luxury and wellness has surged.
  The world has discovered matcha — and it refuses to go back.
• High Quality in small batches to secure the real matcha for real matcha lovers!

As more brands chase this trend, quality becomes the first casualty.
At Camila Matcha, we refuse shortcuts.
We protect ritual, authenticity, and purity...always.

Our Promise

During this temporary global shortage, we choose:

• Patience over compromise
• Authenticity over volume
• Ceremonial quality, always & forever!

Our matcha is sourced only from respected tea estates in Japan, never diluted, never rushed.

The truth is simple:
Luxury stays rare. Quality stays honest. Ritual stays sacred.

We would rather keep you waiting briefly…
than ever place anything less than exceptional in your cup.

What to Do While You Wait

Consider this moment a return to intention.

• Elevate your morning ritual: slower, softer, intentional.
• Explore calming teas like Sencha Green Tea and Hojicha as elegant companions.
• Try breathwork, warm lemon water, or cacao mornings to support energy and glow.
• Store your current matcha properly to preserve its vibrancy.
• Journal your morning intentions and cultivate matcha-mind calm.

Beauty, discipline, patience, that is the matcha way.
And soon, your whisk will dance again.

Join the waitlist below to secure your next ceremonial batch.
Your matcha moment is coming.
And it will be worth the wait.