My Matcha Journey as a Founder: Why I Protect Quality Over Mass Sales

Matcha chose me as much as I chose it.

For years, matcha has been my ritual, my moment of clarity, grace, and quiet strength.
A commitment to purity, to intention, to a lifestyle where wellness feels luxurious, not forced.

I didn’t start Camila Matcha to sell tea.
I started it to share a philosophy of refined living.

Why Matcha

Matcha made me:

• calmer
• sharper
• more present
• more connected to my feminine discipline & beauty rituals

It became a ceremony, one that shaped my days and my mindset.

I knew I wanted to bring that feeling to others. But only in its truest form.

Authenticity Over Everything

Matcha has become “trendy.”
But trends chase volume; rituals protect purity.

I chose Japan.
I chose true ceremonial grade.
I chose quality that whispers luxury, instead of shouting branding.

I would rather produce less and protect excellence
than ever compromise the integrity of this sacred leaf.

A Luxury House Mindset

Camila Matcha is a home for ritual, elegance, and slow power.
Not a commodity.
Not a mass product.

Like a couture atelier, we operate with intention:

• limited batches
• deep sourcing relationships
• protection of tradition and taste
• education, not hype
• beauty and wellness in harmony

This brand is my philosophy, a love letter to conscious luxury, to feminine strength, to ritual.

And if it means growing slower, we grow slower.
Because luxury is not fast.
Luxury is care, craft, and soul.

Our matcha is worth waiting for because true things always are.